The last Plugin I reviewed was Reinvigorate, and I’ve been using it since. Stats can be a dangerous thing to obsess over, but one thing I’ve found myself checking more often lately is this site’s bounce rate.
A bounce rate, put simply, is the percentage of visitors who leave your site after only viewing the entrance, or landing page. It’s one of a number of metrics that can help you determine just how engaging your website is.
On any given day WPCandy’s bounce rate will fluctuate between 50% and 60%. I realize that getting an extremely low percentage is just not very likely, but I still want to bring this number down as far as I reasonably can. I’ve been thinking about what to do on the site to engage visitors further, and to show them what else they can find on the site.
What techniques have you used on your sites? What works, and what doesn’t?