WPBundle announced this week that they would be making individual theme purchases available, where previously only their 10 theme bundle could be purchased. Individual themes are available for $50 each, though the bundle of all themes is still around for just $200, down from the previous $250 price tag. Mini-bundles were also teased, though no details are available yet regarding just what these will include.
The team stresses that individual theme sales include support, updates, child themes, and access to their icon set, same as the previous bundle did. Liam McKay described the reasons for the decision on their blog:
From the start of the project we’ve had a lot of people requesting individual theme sales. We’ve never been against the idea, but there was a few reasons why we didn’t feel right doing this, one of which was our name! It felt strange moving away from bundles, because of that, but we understand the demand and need for cheaper options.
The announcement also included the news that WPBundle is no longer partnering with WooThemes.
McKay says there are no hard feelings over the split, but that with the new direction WPBundle is headed WooThemes “didn’t want to be part of the new direction as they have to focus their attention on their own products.” WPBundle will now use their own sales and support system, which they are in the process of implementing now.
Also, have a read through our past WPBundle coverage: WPBundle is one of the first WordPress shops that we were able to watch pretty much from when they began.
While we’re on this topic, what is your stance on theme pricing? Do you prefer buying in bulk via a bundle or a membership, or buying individual themes? If you were calling the shots, what would you say? Where’s the sweet spot between profitability and user friendliness?