WPBundle unbundles, offers new pricing structure, and separates from WooThemes


WPBundle announced this week that they would be making individual theme purchases available, where previously only their 10 theme bundle could be purchased. Individual themes are available for $50 each, though the bundle of all themes is still around for just $200, down from the previous $250 price tag. Mini-bundles were also teased, though no details are available yet regarding just what these will include.

The team stresses that individual theme sales include support, updates, child themes, and access to their icon set, same as the previous bundle did. Liam McKay described the reasons for the decision on their blog:

From the start of the project we’ve had a lot of people requesting individual theme sales. We’ve never been against the idea, but there was a few reasons why we didn’t feel right doing this, one of which was our name! It felt strange moving away from bundles, because of that, but we understand the demand and need for cheaper options.

The announcement also included the news that WPBundle is no longer partnering with WooThemes.

McKay says there are no hard feelings over the split, but that with the new direction WPBundle is headed WooThemes “didn’t want to be part of the new direction as they have to focus their attention on their own products.” WPBundle will now use their own sales and support system, which they are in the process of implementing now.

Also, have a read through our past WPBundle coverage: WPBundle is one of the first WordPress shops that we were able to watch pretty much from when they began.

While we’re on this topic, what is your stance on theme pricing? Do you prefer buying in bulk via a bundle or a membership, or buying individual themes? If you were calling the shots, what would you say? Where’s the sweet spot between profitability and user friendliness?

3 thoughts on “WPBundle unbundles, offers new pricing structure, and separates from WooThemes

  1. Personally, I bought the bundle for one theme, so for me, it was extremely expensive. He’s one of my favorite designers, but honestly, I still ended up using a completely different theme within a week because he only styled what was visible on the demo. Add a new widget, and the styling wasn’t there nor were the fonts chosen balanced against the rest of the theme. Further, once I realized how many people actually had the theme, its value crashed. If you’re going to bundle, you have to limit production, just like cars. just my 2

    • Agreed! This was clearly an ill-conceived project. The good incentive pricing for early supporters gets undercut by promotions a few weeks after launch. People, like yourself, who bought the bundle when they just wanted one of the themes are now feeling cheated. None of the themes ever really got to the fully finished, polished state promised, nor did the subsequent themes or development ever materialize. All in all, basically the opposite of respect for customers.
      I also agree that he’s a great designer. Just kind of wish he’d stuck with producing things for other folks with better business models at this point. Maybe this new development will turn the project around again. Here’s hoping.

  2. I don’t think that we’ve attempted to cheat anybody, From the start we’ve always tried to keep a high level of quality, and we’ve now got the quantity too. There’s over 50 items in total, so nobody has ever paid more than $5 an item. We’ve honestly only ever focused on building in more value, that’s why we never opted for a monthly membership, and that’s why we continue to add more things into the bundle as free updates.

    Ben’s point about there being too many people with our themes I think is not quite fair, or true. I think compared to most bundles, or even just most WordPress themes, we probably have less copies of our themes floating around.

    @Christopher I don’t feel that any of our themes are unfinished. We’re not claiming that we’ve reached a point of perfection, but if somebody comes to us and reports anything like that we’re not the kinda guys to sit on it and do nothing. Things like that do get fixed.

    It was months before any other offers popped up. It’s simply a case of weighing up the pro’s and cons of the opportunities we get presented. We’ve turned a lot down, but in some cases we do need to take the risk and reach out to a new audience. We’re confident that people are still getting a great deal at the standard price.

    I’m just jumping in to offer some insight, not to defend myself or disagree with anybody.

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