WPBundle bundles up a bundle of a deal, ending soon


Remember WPBundle? Liam McKay and and Spencer Finnell put together a series of WordPress themes and, in collaboration with WooThemes, launched with a heck of a deal: ten WordPress themes for $250 (or each theme for $25). If you thought that was a good deal, check out this heckier of a deal at MightyDeals today: all ten WPBundle themes for just $89.

So less than $10 per theme. I won’t call them crazy, but you can if you want to.

Seriously though, check it out today. The deal is only available for another few hours. Don’t say we didn’t warn you.

And don’t bring up that I said heckier either.

17 thoughts on “WPBundle bundles up a bundle of a deal, ending soon

  1. While I love the bundle, I think it’s pretty ridiculous that a month or so after charging people $250, $150 or as little as $100 if you were an early supporter on Kickstarter, they’re selling the themes to anyone for $89.

    Clearly next time everyone should just wait a month rather than getting screwed for supporting their projects. Just a shitty way to treat fans.

    • I notice that you weren’t actually an original supporter on KickStarter, and we’ve not actually any any complains from anybody who was. I think most people appreciated the good gesture of the discount we offered to them at launch.

      We can’t let one promotional price dictate our whole pricing structure. This is a one-off give away nearly two months after launch. Companies do things like this all of the time to attract a new audience, why should it be any different for us? It’s not like we planned this at the time of deciding the price or setting up our coupons, it’s just something that has come along naturally. It’s not something we planned for.

      In all honesty, I just saw it as a fun way of offering a discount to people who might not have otherwise bought the bundle, I don’t see the harm in that. I’m not sure why you think there’s some sort of dark agenda, or a “screw the fans” attitude at play here? I think you’re completely off the mark sorry.

  2. I guess this means that they’re not planning on doing a sequel and, so, don’t need to maintain the loyalty of their previous customers.

    Ironically, I think they would have made far more money if their initial “discount” pricing was set at this level, there would have been a lot more buzz at under a hundred.

    • A huge assumption there… Not sure how you’ve come to that conclusion?

      We were just presented with the idea and opportunity by MightyDeals and we went for it. If you’ve been following what we’ve been doing there’s been lots of feedback & fixes, as well as some theme variations released as freebies. We’re very much in this for the long run.

      • Whoah, step back Liam, stop reflexively attacking anyone who questions your strategy, this is a public forum, trying to shout people down just looks bad.

        Instead, consider the fact that if all three of us – 100%, of the commenters here who aren’t you – noted that your “fun way of offering a discount” might not be as much fun for the folks who shelled out more over the past few months, there definitely is, at the very least, a problem of perception.

        My presumption was that you were squeezing the last few dollars out of a product before moving on to other projects – now, if that isn’t so, cool, but I think you’ll find that previous customers, who thought they were getting a deal by getting in early on WPBundle 1, will be a lot slower to jump onboard for WPBundle 2. My instinct would be to build my customer base with each release, not pillage it.

        It’s only a few dollars, but people tend to remember they’ve been made to feel like chumps and, you know, reputation is sticky, word tends to get around – if the dictator of Egypt can’t control Twitter, how will you stop people sharing what happened with the first WPBundle?

        The commenters here shared their opinion that this is bad customer relations, they have no personal axe to grind, instead of going on the offensive you could, instead, take a few minutes to ponder whether the 99.9% of people who don’t bother to leave comments are thinking exactly the same things.

        Telling Christopher that “I notice that you weren’t actually an original supporter on KickStarter” is wildly inappropriate – if I remember correctly, your Kickstarter donation drive failed because not enough people were interested. So, seriously, you’re now going to come here and tell him that he isn’t allowed to comment in a public forum, on the basis he wasn’t one of the handful of people who offered to back you? Get real.

        On a positive, your Knowledgebase theme looks really useful and the other themes are nicely crafted. At $89, this is a sweet deal – you see, I can feel good about that price precisely because I didn’t make the mistake of jumping in earlier but, of course, I’ll feel like a tit when you’re selling it for $49 next month.

        • I was careful not to sound defensive. I honestly don’t feel the need to defend myself, I’m just engaging in the same open forum that you seem to think that I have a problem with. I’m all for this sort of interaction, hence why I got involved and took the time to reply. I’m simply answering questions, I’m not out to attack anybody.

          I am quite aware of how Twitter works, we’re not shy of a bit of interaction. Good or bad.

          I’m not sure why you’d assume that we’re milking this and moving on, the plan all along was to focus on the first bundle for the foreseeable future. We’ve made it known that our priority is putting more value into the bundle as time goes on, new themes, new variations, new icons etc. all as free updates for existing customers.

          Again you’ve jumped to more conclusions of your own. At what point did I suggest that Christopher wasn’t allowed an opinion? – My point was simply that the scenario that he had created in his head wasn’t one that rang true in real life. At first I thought he was speaking as a backer, hence why I checked.

          Not sure why you brought up the fact that the KickStarter project failed. We’ve been quite open about that, and it wasn’t a concern of ours. I think we did pretty well to keep the momentum and keep the project going. Just feels like you’re having a little pop at us and jumping to a lot of conclusions.

          The fact is, there’s obviously going to be people who miss out on the best price. First there was the people that weren’t backers, then the people who never signed up while our progress site was live, then those that missed out on this deal. It’s just an unfortunate by-product of us trying to offer discounts at certain times. But does that mean we should shy away from discounts or promotions forever?

  3. I think you guys are being a little unfair to Liam. Two months after launching, he runs a special for a few days with MightyDeals. It’s a sale — a special promotion — not some conspiracy to screw over existing buyers.

    I bought a blazer from Lucky in late August for $179. It was summer and hot but the blazer fit great and I knew I would want it for winter. I didn’t actually wear it until the end of September, when in New York for a movie premiere. A week or so later, the same exact blazer went on sale for like $89. Did Lucky somehow screw me out of my money and abuse my loyalty by putting an item I already bought on sale? Of course not! I made the decision to buy early to ensure I could get my size and as a result, I had it in time for fall.

    Liam has gone to great lengths to provide updates and alternate styles to all of his customers. Individuals who bought at a non-sale price paid more — sure — but they have also had more time to use themes. If you are someone who is eying something like WP Bundle for client work, having two months to work with something might outweigh a discounted price.

    Sales happen in the world of digital and physical goods. At least Liam is keeping his themes updated and even adding more value for his customers. That’s a lot better than you see with some other theme companies.

    • No-one is suggesting a conspiracy, just less-than-ideal customer relations but if, as you and Nick suggest, Liam has been doing a good job of updating his themes, that will have built up enough goodwill to override most qualms that previous customers might have.

      Your point about the price difference being negated by the value of having the themes two months earlier for client work is valid, although it is worth noting that the previous offers implicitly suggested that the buyers would save money by buying earlier, that they would save money. I suspect that will have prompted a lot of people to make an impulse purchase without an immediate use for the themes, a lot of those downloads will have remained unzipped and those are the buyers who will be a tad galled when they see the current price.

      On reflection, though, yeah, you’re right, it is just a three day sale, this sort of thing is becoming the norm in this, the Age of Groupon and Appsumo. Sellers should be aware, however, that these marketing techniques are ultimately creating an environment in which no-one will buy anything unless it appears to have been discounted and that’s ultimately going to suck for all of them. Today, I almost spent $200 on a dev license for WPTouch Pro but hesitated and decided not to because I figured I should wait until they run a special; I have no idea if the seller ever runs promotions, but the WordPress market is now so riddled with “dynamic” pricing strategies and other marketing BS that I no longer feel comfortable making snap decisions and simply buying at the “normal” price.

  4. As a WPBundle customer as well as one of the original kickstarter backers I have to say that not only I am not upset that Liam decided to offer a sweet discount on Mighty Deals, I am happy that he did it. WPBundle is just trying to grow their customer base which will end up benefitting everyone. Liam really cares about his customers as since the bundle launched he has pushed out tons of new features and new child themes. I don’t understand the previous commenters getting upset about “getting screwed” when it doesn’t seem that they bought the bundle at the higher price. When Apple lowers the price on their Macbooks do people storm the Apple Store complaining about how Apple screwed them over by lowering the price. I am not trying to provoke an argument here but I thought this discussion could benefit from the perspective of a WPBundle customer.

    • None of the original commenters were upset about “getting screwed” because none of us bought at any of the higher prices. We were expressing our impression that it seemed a bit too soon, a bit unfair for previous customers and sent a strange message.

      If anything, I am happy that it is now available at what I consider to be a good price, I just wish that commercial themers could collectively stabilize and reassure the market by setting and sticking to lower prices from the start. Starting ridiculously high and, then, plummeting remorselessly downwards might sound like clever marketing but it just sours ordinary WordPress users on the whole idea of paying for themes.

      Your attitude – that you don’t mind some buyers getting it for less than you paid because the expansion of WPBundle’s customer base is good for you as a user – is commendable and wise, but not everyone has that much foresight; I’m cynical enough about human nature to guess that most previous customers will be annoyed at themselves for buying too soon and that will sour them on future purchases.

      Thanks, though, for letting me know that Liam is continuing to improve his themes and look after his customers, WPBundle at $89 is sounding sweeter than ever.

      • I completely accept that some users might have that view-point. But in my opinion that’s unavoidable in any situation. Plus as Christina pointed out, we’re adding more value to the bundle as time goes on, so I think any un-easiness will soon be settled when more updates and new content starts to roll out.

  5. I bought this bundle originally and found the designs lovely. There were however a few bugs, although these have been/are being dealt with in updates mostly as they are pointed out. I love the ongoing designs that are coming out from Liam — Knowledge Base with Pics most recently, wow.

    Donnacha — I don’t read in Liam’s responses any of the venom you find in them. I wonder, based on this, whether all your comments about WP business models are sound and considered.

    • Sorry Seho, my comment below was meant to be a reply to your comment.

      Also, I see that I didn’t address your point about venom in Liam’s responses – I didn’t say that he was being venomous, I said that he was being reflexively defense – immediately posting rebuttals without addressing the points raised – and I said that it was inappropriate and nonsensical to try to undermine the validity of Christopher’s comment on the basis that he had not been one of the people who offered to donate money during the Kickstarter phase.

  6. The responses are out of order at this stage, my original comments were based on Liam’s response to Christopher and myself, which I felt were defensive and unwilling to acknowledge the basic point: that discounting so soon might annoy existing customers. None of the three original commenters were ourselves annoyed, as we had not bought in at the higher prices.

    It was only AFTER those original comments that Christina and Nick, actual customers who had paid the higher price, attested to their satisfaction with Liam’s continued improvements. I think my follow up comments made it pretty clear that I accepted that this good service would probably outweigh any frustration previous customers might have about having paid more. I even accepted, in my reply to Christina, that I was wrong about the discounting, that these sort of promotions, in the age of Groupon, are now normal but, all the same, not a good idea in the longterm.

    As to whether my comments about WP business models are sound and considered, I don’t claim to know everything, I’m just part of the ongoing conversation; I’m observing carefully, identifying patterns and making predictions. I comment because I learn so much from the comments of others. When I throw an observation into the arena, in a sense it is there to be contradicted – if someone has a better argument, I’ll gladly accept it and alter my thinking accordingly.

    • I think there were some unfair (or maybe mis-informed) comments made about our intentions in the first few comments. I’m glad that we had some people speak up in our defence who were actually in the situation that you guys were painting as I think it shows, better than I could explain, that the majority of people understand what we’re about, and that we’re not out to screw anybody 🙂

      It just felt a little strange that people who were unaffected were commenting on behalf of those that were. There’s obviously some valid points and as I say we’ve tried to be as fair as possible, but at the end of the day we’re confident that whatever the price people are getting fantastic value for money, and it’s our job to keep adding in more value and improving on the existing quality.

      No hard feelings this side.

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