Envato, the company behind WordPres theme marketplace ThemeForest, plugin marketplace CodeCanyon, and a number of very popular blogs running on WordPress, has today launched WP.Envato, a site to showcase “what [they’re] up to in the world of WordPress.”
Currently the site lists the plugins they have themselves created and released for free to the community. The latest of these is OptionTree, a plugin designed to make creating custom themes and plugins easier by adding an interface for managing options created for them. As they say on the OptionTree page:
OptionTree is a project sponsored by ThemeForest, the largest WordPress theme marketplace on the web, and was originally conceived to help ThemeForest authors quickly power up their themes. But it’s here for the benefit of one and all, so option up folks!
Envato also seems to be using WP.Envato to embark on a new endeavor to sponsor worldwide WordCamp events, both with product giveaways and direct monetary sponsorships. They will be starting with WordCamps in their area, such as WordCamp Australia, but they are looking to expand into 12 WordCamps by the end of 2011. Interested WordCamp organizers are encouraged to get in touch with them using this form to get the process started.
WP.Envato also lists the WordPress related tutorials, books, and screencasts that Envato has released.