At the beginning of this month we reported that WordPress.com (the hosted version of WordPress) had inked a deal with Federated Media to bring ads to bloggers on WordPress.com. It looks like they haven’t wasted any time; Jon Burke announced yesterday the release of WordAds, the official name of the new advertising service. In the brief press release he described the need for a “better” advertising service for bloggers and even took a swipe at Google’s AdSense:
We’ve resisted advertising so far because most of it we had seen wasn’t terribly tasteful, and it seemed like Google’s AdSense was the state-of-the-art, which was sad.
Scandalous! The service is starting out in beta, and they are asking that potential partners fill out an application. Prerequisites for the beta include having a domain name and having your blog set to publicly visible.
What do you guys think? Could it really be better than AdSense? I also find it pretty interesting that the name of the service is so similar to Google’s AdWords, but I suppose it fits the naming convention.