WordPress.com brings ads to blogs with WordAds

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At the beginning of this month we reported that WordPress.com (the hosted version of WordPress) had inked a deal with Federated Media to bring ads to bloggers on WordPress.com. It looks like they haven’t wasted any time; Jon Burke announced yesterday the release of WordAds, the official name of the new advertising service. In the brief press release he described the need for a “better” advertising service for bloggers and even took a swipe at Google’s AdSense:

We’ve resisted advertising so far because most of it we had seen wasn’t terribly tasteful, and it seemed like Google’s AdSense was the state-of-the-art, which was sad.

Scandalous! The service is starting out in beta, and they are asking that potential partners fill out an application. Prerequisites for the beta include having a domain name and having your blog set to publicly visible.

What do you guys think? Could it really be better than AdSense? I also find it pretty interesting that the name of the service is so similar to Google’s AdWords, but I suppose it fits the naming convention.

4 thoughts on “WordPress.com brings ads to blogs with WordAds

  1. Haven’t really tried WordAds since all of my sites are currently using Google’s advertising platforms. But its a great opportunity for bloggers to at least generate some revenue for their blogs while trying to increase their readerbase and improve the writeups on their blogs. It’s a good start.

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