WooThemes announced on their blog that they are wrapping up their affair with non-WordPress themes. The Woo team has spent about a year developing themes for Expression Engine, Tumblr, Magento, and Drupal.
Support and documentation for the themes will remain available. EE, Drupal and Magento themes will still be for sale on ThemeForest, but by independent developers. Their Tumblr themes will be entirely discontinued and they “hope to release most of them / some of them on WP (powered by WooTumblog) in the near future.”
Adii said more about the decision and why they made it in the post:
All-in-all, this decision is not as much about the other platforms that we were pushing before, but instead our renewed focus on the core of our business. Our motivation behind this decision is therefore a simple re-alignment to our greatest passion and to further re-inforce our roots.
Their roots being WordPress, of course.
To me, it appears Woo is refocusing their method for integration and diversification rather than scaling back. Rather than being horizontally integrated across the theme industry, it appears they are moving toward more vertical integration within the WordPress platform. I say this largely due to the ever-pending WooCommerce add-on and the rumors of WooHosting.
So what do you think? Would you say it’s safe to put all your eggs in the WordPress basket? I guess it’s obvious we do. 🙂