In just about a month, PageLines has announced, they will launch what they are calling The PageLines Store. The store is intended to lessen the need for PageLines users to create their own custom add-ons by providing a store for draggable “apps,”, as they’re calling them, to be purchased within the WordPress Dashboard itself. The apps are draggable add-ons for the PageLines framework as well as themes and plugins, they say. It will launch the same day version 2.0 of their drag and drop theme framework becomes available.
In the announcement, Andrew Powers had this to say:
The PageLines Store is the first-ever marketplace for drag-and-drop web design (think of it like an “app store” for drag-and-drop sections, plugins and themes). The Store makes it incredibly simply to buy and sell sections, plugins and themes designed that work seamlessly within the PageLines framework (which as you know runs on WordPress).
Thankfully, the PageLines Store solves that problem for good. If you want to add new type of widget, sidebar, slider, etc… you’ll be able to find it on the Store then simply drag and drop it into your site – Presto! And you’re done.
PageLines will give sellers a 70% cut on each sale made, and allow developers to set the prices to whatever they like. Also included in the announcement are details about PageLines’ upcoming LeContest, which will give a few developers with clever app ideas the chance to join the PageLines team at LeWeb in December.
Version 2.0 of the PageLines framework theme can be pre-ordered for $95. When it’s released it will cost $197.
Only a few months ago StudioPress, purveyors of the popular Genesis theme framework, released their own marketplace for the community. Seemingly in response to the PageLines announcement, StudioPress’ Brian Gardner tweeted his not-so-supportive thoughts. In any case, with another player now entering this space, it looks like we might be smart to expect further theme shops opening up their own stores too.
What are your thoughts on another theme-specific marketplace opening up? Based on what Powers described, do you think you will like its implementation?