The quartet of WordPress developers at DevPress have announced the launch of their own DevPress Club Membership this morning. The club will include access to all the themes and plugins they develop, as well as their documentation and community forums, for just $5/year.
DevPress team member Tung Do explained in the post the thought process behind the new $5/year pricing scheme:
There’s already a themes club at almost every price range. Other groups and companies price their themes, plugins, and/or club strategically so they can market their products, gain affiliate support, compete for users, or whatever the reason/motivation is…
Charging a premium price means we have to compete with other companies feature for feature to prove we are superior even when certain features aren’t necessary. That’s not what we want because we don’t develop our products like our competitors do.
Existing DevPress customers (those that purchased the first theme that DevPress put up for sale just a few weeks ago when they relaunched) will be refunded all but $5 of their purchase, and will be immediately a part of the new club.
Do announced the new club on the DevPress blog, perhaps fittingly, since the new club is similar in many ways to Do’s own $5/year club subscription launched during his time at WPDesigner. The WPDesigner Club launched in early 2008 with a similar deal, and drew attention at the time, in part for the provocative price point.
The comparison is a valid one, of course, as Do points out in the post himself in a question and answer format:
Haven’t you learned from the failure of the Wpdesigner $5 themes club? Yes we have. The WPDesigner themes club had one person doing everything. The DevPress Themes and Plugins Club has four people and not just any four.
Those four team members are Tung Do, Patrick Daly, Ptah Dunbar, and Justin Tadlock.
What do you think of the new DevPress Club? Will you join their $5/year club, and if so what effect do you think it will have on the commercial WordPress ecosystem?