In a blog post titled How I Lost Millions and Lived to Tell About It, StudioPress founder Brian Gardner described how he nearly sold StudioPress to an unnamed company just two years ago. The amount StudioPress would have sold for isn’t mentioned either, though Gardner refers to it as “a pay day that many dream about.”
In regards to how close it came to a sale, Gardner said pretty close:
I visited their office twice, and got to know some of the employees – whom I really liked and knew I’d work well with.
Everything during the due diligence round checked out – but the bottom line was the investors weren’t completely onboard. And I respected that, even though it was really difficult to hear.
Some time after the unsuccessful sale StudioPress became a part of Copyblogger Media. Since then, a period of around nine months, Gardner says StudioPress sales have doubled and the Genesis framework is now used on over 300,000 websites.
How long have you been following StudioPress? Do you remember the shift to Copyblogger Media? Would you stick with StudioPress, or another theme company, if it was purchased and had new ownership?