This morning Copyblogger Media, via their StudioPress property, announced the launch of their new managed hosting service Synthesis. This new service offers hosting exclusively for StudioPress customers using the Genesis theme framework.
Explaining the reasoning behind the new service, Brian Gardner said that it was simply a matter of offering to others what they have built up for their own use:
With a user base of more than 58,000 people, we’re frequently asked for recommendations on high quality web hosting. Since we took the hosting for Copyblogger Media in-house earlier this year, we can’t really recommend something we don’t use.
So we’re offering you the exact hosting services that we use for our own high-traffic sites.
Interestingly, this is the first hosting service I know of that is requiring a specific theme from one provider in order to host with them. In anticipation of this question, the first question answered on their FAQ is about just that. They say that “Synthesis is specifically designed and optimized for the Genesis Framework,” and that they are able to “offer better WordPress hosting by eliminating rogue variables at the design level.”
Getting started with Synthesis will cost $47 per month, which will get you one site and three gigs of storage. That goes up to $249 per month, which will give you five sites and considerably more resources, though currently Synthesis doesn’t offer Multisite hosting options. Along with the launch Gardner has posted a 20% discount code for anyone who wants to get started before October 28th.
Out of curiosity, I compared the pricing of Synthesis to a couple of other popular WordPress-specific hosts. The entry level at Synthesis is more expensive than Page.ly’s entry level, and slightly less than WPEngine’s first level. Granted, both Page.ly and WPEngine don’t require particular themes to host with them, but they are likely the closest competitors we have for pricing comparison.
For more about what Synthesis offers in detail, be sure to check out their features page.
For the Genesis folks out there: is Synthesis something you’re interested in using? And in addition, do you think theme-specific hosting is where WordPress hosting is headed?