The folks at StudioPress, the theme shop responsible for the Genesis theme framework, launched a new site design this week. StudioPress lead designer Rafal Tomal was behind the new design, which Brian Gardner explained is a part of their brand’s new transition:
Every once in a while brands go through transitions which can certainly warrant a color change, and for StudioPress this was the perfect time.
It’s been nearly 9 months since StudioPress came together with a few others to form Copyblogger Media – a development company which provides a suite of tools to help publishers succeed online.
As we have slowly worked our development into the trinity of essential software products, we wanted the StudioPress brand to represent a vibrant and professional movement within WordPress – focused on design optimization alongside the Genesis Framework.
You might remember that StudioPress merged into Copyblogger Media last fall. They also launched their first theme on the WordPress.com marketplace as well, joining the initial launch group.
As we try to do, just after the jump you’ll see a comparison image, with their old site on the right and their new design on the left.
What do you think of the new look for StudioPress? Miss the orange, or love the blue?