PageLines has started promoting their PlatformPro WordPress theme via Promoted Tweets in their competitor’s Twitter streams. As far as we have been able to dig up, they have targeted the Twitter search streams for “Themify”, “Press75”, “StudioPress”, “Headway”, and “Thematic”. With the exception of Press75, all of the theme vendors targeted provide theme frameworks of various types.
The Promoted Tweet typically reads “Want a more flexible theme? Try #PlatformPro drag & drop framework here: http://test.pagelines.com (Video: http://bit.ly/g4803m)”. You have to be signed in to Twitter to see the promoted tweet on Twitter.com itself, though using a Twitter app like HootSuite or TweetDeck also seems to display the promotions.
Pagelines is also promoting this tweet on searches for “WordPress” and “themes” on Twitter as well. You can see screenshots of each of the above in the gallery below. Pagelines was contacted for this post, but had no comment.
Promoted Tweets are a relatively new Twitter addition that allow invited advertisers, like PageLines, to pay to promote a tweet to a particular audience of Twitter users.
Pagelines Promoted Tweets Gallery
So what do you think? Are promoted tweets like this fair game?