Vertical Platform lets partners run own WordPress hosting

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In a blog post this morning, announced a new product called Vertical Platform that will allow accepted partners to run their own WordPress hosting.

Joshua Strebel, co-founder of, describes the experience for a Vertical Platform partner:

This PVP option will cost you a few bucks as a partner. It is essentially a limited use software license of our entire system so of course there will be more than few pennies in setup costs and fees. However a decent sized partner that makes a meaningful effort to promote their system will achieve ROI in a few months.’s launch partner in this project is Graph Paper Press. asks that anyone interested in being a partner should contact them for more details.

Full press release after the jump.

View full press release

[Chandler, Arizona September 8, 2010] Vertical Platform partners define customization options to provide the look and functionality that their market vertical requires in a WordPress website while provides secure WordPress hosting, 2 minute setup, backups, and announced today a new WordPress Hosting product that allows partners to fully customize a WordPress hosting solution to suit their market vertical. The Vertical Platform (PVP) aims at existing market leaders and enables the partner to leverage the secure hosting automation technology has developed to augment their existing business offering.

Graph Paper Press (, a premium WordPress theme company serving a community of over 70,000 photography professionals is the PVP launch partner announcing today a bundled offering that includes All Graph Paper Press WordPress themes + Theme Support + Managed Hosting and Support package provided by for a retail price of $35/month available at

“Over 50% of our client base consists of photographers that are novice web users and have no time to play system admin. While WordPress lowers the bar for publishing,’s automated WordPress hosting service makes deploying and managing a WordPress site dead simple.” – Thad Allender, founder, Graph Paper Press

The Vertical Platform differs from the existing reseller program as it allows for complete customization of the hosting package as well as a very tight integration and partnership with support and engineers. The PVP partner has the ability to select which plugins, themes, settings, and default content is included with each new WordPress site. Clients enjoy the same security, backups, and WordPress upgrades that all customers receive in addition to the unique offerings of the partner.

Use Case: A Real Estate company could offer websites to all their agents/brokers at scale and maintain consistent branding and features. Each Agent could then customize messaging at their leisure.

Use Case: Executive coaches, or marketing professionals could augment their existing consulting business with website marketing strategy on personalized WordPress powered websites.

“The PVP is a natural evolution of our service. Our first year has been all about innovating the product and the space, now we are focused on expanding our market reach by providing the most secure Managed WordPress Hosting service in partnership with premier WordPress businesses and other vertical communities. WordPress Theme companies are the logical first step, but we have integration plans for WordPress Plugin developers and the Real Estate industry already in the works.” – said Joshua Strebel Co-Founder of

More Information about the Vertical Platform program is available at

About was founded in early 2009 by Joshua and Sally Strebel as a first of it’s kind Managed WordPress Hosting service. is a wrapper of managed services such as setup, security and automatic upgrades to enhance and protect a hosted WordPress website or blog. Page.y leverages the ultra secure and scalable server environment of Notable clients include SimpleGeo, GetSatisfaction, Texas A&M, and AuthorityLabs

About Graph Paper Press: Graph Paper Press is a company based out of Washington, D.C. that creates minimalist WordPress themes for photographers, artists and video producers. Founded in 2007 by Thad Allender, the company serves a community of over 70,000 strong and contribute themes to the and platforms.

See Also: Announcement on Graph Paper Press