Orman Clark, founder of PremiumPixels.com, has surpassed the all time Theme Forest monthly sales record with a stunning $47,000 in WordPress theme sales. The previous record was set in March at $42,000.
You may recall Mike McAlister’s call for higher prices at ThemeForest that generated a lot of attention, a response from Collis Ta’eed (the owner of Envato), and Envato’s ensuing Elite program, where certain proven authors are now allowed to price themes up to 30% higher than the base price for a given item. Clark has raised the price of almost all of his themes to $40 (versus a more typical $35) without missing a beat.
Clark’s official Theme Forest profile shows him in a range of $250,000 – $1,000,000 of sales overall. That ranks him 8th of Theme Forest’s most popular authors all time, despite being a member for 5 months less than anyone else in the top 25 at the time of this writing. Clark joined Theme Forest under his current profile in October of 2010.
One thing I had previously wondered about Clark and other popular authors on Theme Forest was how they could possibly manage support. Clark has said before on Twitter that he’s hired some help for support forums, but today he announced that he’s hired Gilbert Pellegrom as a full time web developer.
You may already know Pellegrom as the creator of the immensely popular Nivo Slider plugin and one time partner at the now defunct Biothemes. He’s announced on his blog that he’s leaving a full time job as a Software Engineer to work with Clark on creating awesome themes and WordPress products at ZillaMedia. ZillaMedia is Clark’s registered company in the UK, and his umbrella for current and future projects.
If you’d like to learn more about Clark, you may also enjoy our Q&A with him from January of this year. Also, let us know what you think about these accomplishments and business decisions in the comments. Personally, I’ve been amazed at how Clark’s combination of freebies at PremiumPixels, collaborations with folks like WooThemes, and trend-setting designs have set him apart.