Obox Themes celebrated its second birthday yesterday, and did so with a blog post. Obox itself began back in 2005 when the two brothers were primarily doing ColdFusion development. Then, two years ago, they launched Obox Themes as a WordPress theme shop. In the time since launch they have grown their team from two (the Perel brothers) to four.
To celebrate their second year they have released a new free theme called Casual. The interesting thing about this free theme is that it can be upgraded to a paid theme from within the theme itself, which is the first I’ve seen of its kind. (If there are others doing this, please correct me in the comments.)
When upgraded for $50 the files will download and be enabled to allow the Obox typography manager, advertising manager, SEO options, automatic updates, and the portfolio page template.
The team at Obox isn’t making any promises about future “freemium” releases. David Perel said “Casual will be an acid test to see how successful a freemium approach can be.”
Is the future of paid WordPress themes free themes which can later be updated for support and additional features?