In February of this year Obox Themes announced that they would be joining ThemeForest and making their themes available there as well. According to Obox’s David Perel, doubts about the efficacy of their decision in that post’s comments were misplaced — in fact the move has worked out well for them so far. Not only that, but since February ThemeForest has generated $50,000 in earnings and approximately 1,500 new users.
Perel then said that they didn’t see their decision so much as setting up shop at ThemeForest, but as something a bit different:
People look at it the wrong way to be honest. We see ThemeForest not as a shop selling our goods but instead as a very good affiliate. They deliver more than the average affiliate and in return all we need to do is make sure our themes are up to date on their side.
All of Obox’s ThemeForest customers are given the same support options that their regular users are. Perel said that the additional users are no different than their other users, althought it does take more time to update their themes using the ThemeForest submission system. Despite the additional work, Perel said that upon consideration of the renveue they have seen in the last months, “it’s been worth it.”
If you run your own theme shop, does this news entice you toward offering your themes on ThemeForest as well? What do you think of the view that ThemeForest is a solid affiliate, instead of a different offering altogether?