David Perel has announced that Obox Themes will be introducing a number of their themes into the ThemeForest marketplace. Actually, they have: four Tumblr themes and six WordPress themes are already available from Obox’s ThemeForest profile. The decision seems to come after a proposition from Collis Ta’eed, co-founder of Envato and by extension ThemeForest:
In December we got an email from a certain Collis Ta’eed, the co-founder of Envato. To say we were excited is an understatement, I loved his design style when I was still learning how to push pixels and often looked to his designs for inspiration.
To cut a long story short the idea was to become an author on their ThemeForest network. It took a bit of consideration but we eventually decided to give it a go. With a650,000 strong membership it can only benefit our business.
Obox WordPress themes are available on ThemeForest for $30, and 2-for-1 deals will not be honored there. This is in contrast to the typical $50 costs on Obox proper. Support will also only be provided for one site when purchased from ThemeForest, it seems.
Obox making their themes available on ThemeForest seems a bit like a boutique shop beginning listing their products in a franchise store, doesn’t it? There’s nothing wrong with that, of course. It may just be a part of theme shops growing up and reaching new audiences. In that sense, do you think that the potential customer visiting a “boutique” theme vendor is distinct from others who might be more inclined to purchase through ThemeForest? Share your thoughts in the comments.