Theme marketplace Mojo Themes has announced a partnership with Themify, specifically to recommend their framework to sellers, and to make it available to both buyers and sellers on Mojo as the official Mojo framework. Themify’s framework is currently only available via purchasing one of their themes, but will soon be available to all buyers and sellers on the Mojo Themes marketplace who would like to use the framework to develop their work.
J.R. Farr of Mojo announced the news just a few days ago, noting that this is in response to feedback from their community:
Going back to the “LISTENING” point I made above, one gap we’ve noticed in the marketplace setting is the difference between each sellers work. As we strive to keep quality to the highest with our items, we’ve taken a pro-active step to make MOJO items the best they can be.
Collaboration is a beautiful thing. With the power of the WordPress community, we have had the pleasure of teaming up with the Themify team (Darcy Clarke and Nick La) to offer a trusted, tested and one hell of a sexy theme framework to our community.
The announcement also comes with the relaunch of a theme called FolioStudio, rebuilt using the Themify framework. This theme marks the first time the Themify framework has been used on a third party (non-Themify) theme.
It is also noted in the comments of that post that it won’t be required for sellers to use Themify’s framework, or any framework in particular for that matter. The use of the framework will be encouraged to those not currently using one, with additional support and educational materials on the way to help them do so. Mojo and Themify also plan to collaborate on improving the framework as part of their partnership. There is no mention of any financial aspect of the deal right now.
You can find out more about Themify’s framework on Mojo Themes on their framework page. Watch that page for documentation and links to the theme when it is made available as well.
What do you think of this new partnership? And in a larger sense, what do you think of a theme marketplace partnering with and recommending a theme framework to its sellers? Will every commercial theme eventually be built using a framework like this?