Mojo Themes marketplace announce partnership with Themify, using framework

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Theme marketplace Mojo Themes has announced a partnership with Themify, specifically to recommend their framework to sellers, and to make it available to both buyers and sellers on Mojo as the official Mojo framework. Themify’s framework is currently only available via purchasing one of their themes, but will soon be available to all buyers and sellers on the Mojo Themes marketplace who would like to use the framework to develop their work.

J.R. Farr of Mojo announced the news just a few days ago, noting that this is in response to feedback from their community:

Going back to the “LISTENING” point I made above, one gap we’ve noticed in the marketplace setting is the difference between each sellers work. As we strive to keep quality to the highest with our items, we’ve taken a pro-active step to make MOJO items the best they can be.

Collaboration is a beautiful thing. With the power of the WordPress community, we have had the pleasure of teaming up with the Themify team (Darcy Clarke and Nick La) to offer a trusted, tested and one hell of a sexy theme framework to our community.

The announcement also comes with the relaunch of a theme called FolioStudio, rebuilt using the Themify framework. This theme marks the first time the Themify framework has been used on a third party (non-Themify) theme.

The Themify admin panel, pulled from the framework page.

It is also noted in the comments of that post that it won’t be required for sellers to use Themify’s framework, or any framework in particular for that matter. The use of the framework will be encouraged to those not currently using one, with additional support and educational materials on the way to help them do so. Mojo and Themify also plan to collaborate on improving the framework as part of their partnership. There is no mention of any financial aspect of the deal right now.

You can find out more about Themify’s framework on Mojo Themes on their framework page. Watch that page for documentation and links to the theme when it is made available as well.

What do you think of this new partnership? And in a larger sense, what do you think of a theme marketplace partnering with and recommending a theme framework to its sellers? Will every commercial theme eventually be built using a framework like this?

7 thoughts on “Mojo Themes marketplace announce partnership with Themify, using framework

  1. I think this is a great idea, themeforest should do the same or develope their own – there’s too much discrepency between the options panels at the moment, this will provide a more consistent experience for customers.

    • ThemeForest already offers Options Tree which is an admin panel for anyone to use on their market or not. However, I agree that they need to go the whole way and offer a framework theme for everyone to build off of. I don’t think that they should require it though, the openness is part of their strength, though it does allow for inconsistency.

  2. I think its a good move.

    Side comment on theme “admin panels” though: does anyone else not like the look of all these admin panels?

    Basically, they are all forks of WooThemes theme option panel. I am not a fan of how these theme panels never look like they belong in WordPress, they just look out of place. I don’t see why more people don’t create options panels that match WordPress look, like Press75 and Genesis does. Guess it just goes back to everyone forking off WooThemes, haven’t seen anything original.

  3. This is a very important turning point because it is obvious that the market will eventually standardize upon just two or three frameworks.

    Oli Dale hits the nail on the head in mentioning Theme Forest – a large market place of mostly individual theme designers – as an arena in which standardization at the framework layer would make perfect sense. As it stands, Theme Forest themes have a reputation for good lucks but lousy reliability and flaky support because those individual designers are all trying to deal with under-the-hood problems in different ways and generally failing to manage the complexity. Envato should protect the Theme Forest brand by mandating the use of frameworks or, even better, make a deal to settle upon one specific framework.

    I predicted that 2011 would be the year when frameworks came to the fore but, so far, the major players have been more inward-looking and more reticent than I expected. There was a stage, last year, when the Genesis framework by StudioPress seemed to be well-ahead of the pack but I think they dropped the ball when they cancelled plans to launch a Genesis-based marketplace for third-party designers – obviously, StudioPress had a lot of other things going on, other projects that needed those resources, but I suspect, in the longterm, that establishing their framework as the standard is an opportunity they will regret not grabbing when they had the chance.

    In the long run, however, standardization at the framework level will happen, there is simply no need for the current massive duplication of effort among developers and it is bad business to force users into a new learning curve every time they buy a theme.

    So, the game is wide open.

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