iThemes has announced a new Education Program initiative which they will use to bring what they offer to the education community. They are starting off this new program by offering nearly $100,000 in WordPress resources to educators.
iThemes is offering their entire inventory of WordPress products and training for free to a pilot group of one hundred educators to begin with. The complete collection they are giving away includes over 150 WordPress themes from iThemes, more than 20 plugins from PluginBuddy and nearly 300 hours of training through WebDesign.com. Educators included in the program will also receive the same support that iThemes’ paying community does.
At this point the iThemes Education Program is available only to those participants in the United States and Canada who have been personally invited by iThemes. The Education Program will also involve a new discount for any students (proven students, of course) on their products. This discount will be announced in the near future.
If you’d like a more polished presentation of their plan — and really, why rely on my rambling? — watch iThemes founder Cory Miller pitch the idea in a video just after the jump.
Recently a discussion took place in the comments of a WPCandy post that involved monetary versus product (or in kind) donations. Regarding the comparison between the two, Miller said that he and his team take the issue of value seriously, and that when it comes to value in these types of donations the key is in the support:
…[W]e offer a high level of support with whatever “free” offerings we might have. Support, outside of development, is one of the highest costs of our business. Anybody who thinks otherwise is sadly mistaken and does not or has not done what we have.
Miller described this new initiative as part of their larger goal to give back to their home state of Oklahoma. Just earlier this month iThemes opened the doors at The DIV, a new non-profit foundation dedicated to innovation online.
In addition to the new launches, iThemes was named the 7th Fastest-Growing Company in Oklahoma City by the Metro 50 Awards Banquet last week. Only companies with revenues of more than one million dollars in 2010 were considered for an award.
Boy, it’s about time the iThemes team achieved something, don’t you think? I’m not sure they’ve done enough lately.
What do you think of this new project iThemes has launched? Is anyone out there an educator that would be interested in getting in on this program?