The Rockstar Foundation is a non-profit organization that was founded in September of 2009 by Adii Pienaar, co-founder of WooThemes. It provides disadvantaged South African girls with full academic scholarships to attend a top primary and high school.
In his post, Gardner challenges his subscribers and followers to contribute $10 per month to the foundation. Gardner will personally match up to 50 monthly contributions, potentially guaranteeing $1000 per month for the foundation. The Rockstar Foundation has named Gardner as their first Featured Donor.
When asked by the foundation why someone should support the work they do in South Africa, Gardner said:
“No matter what we have in life, it’s so much more than we deserve. In America, we are incredibly lucky and should take even a small portion of our over-abundance to help those in need.”
Those interested in making a contribution can visit Gardner’s post for more information.