ThemeJam has released version 2.0 of their WordPress theme Clean Slate, and in some style. The launch brought with it a spiffy mini product site, just for Clean Slate. The updated theme brings a customizable slider (including video support), and support for custom post types. The theme also brings a new theme options panel, demonstrated in the video embedded after the jump.
We got in touch with Brian Casel of ThemeJam and asked him what brought on the new mini site. He said that since Clean Slate was their best selling theme, and therefore well-deserving of its own site. He went on to describe its place in his overall strategy for ThemeJam:
Now that ThemeJam is 1 year old, our strategy is to focus on our core products (Clean Slate and WP Bids), rather than continuously expand the catalog. Rather than competing with the larger marketplaces in terms of quantity in the catalog, we prefer to focus our efforts on improving our best products and customer support for those products.
ThemeJam also produced a mini site for WPBids, their specialized theme for creating project proposals. Casel says they have no immediate plans to create any other mini sites for their other WordPress themes.
ThemeJam is also running a 15% off special on the theme for those who click the “Tweet” button on the bottom left corner of their mini site. The deal only runs through the rest of the month. Brian Casel of ThemeJam tells us this
Few WordPress themes have mini product sites all to themselves. Do you think they are more effective than listing themes on a theme shop’s site?