BioThemes was a theme shop launched by John O’Nolan and Gilbert Pellegrom in February of this year. O’Nolan and Pellegrom have decided to close BioThemes down due to tough competition in the WordPress theme market.
O’Nolan said the BioThemes experiment was very successful and generated a number of sales. But in the end, he said, it wasn’t successful enough to allow the duo to make the time needed for further development. O’Nolan said they will continue to support existing BioThemes customers via email, but they are halting further development and sales.
O’Nolan explained to WPCandy that he and Pellegrom decided to close BioThemes’ doors so each of them could focus on other things:
Essentially Gilbert’s focus has moved back to Nivo Slider, which just relaunched and is doing massively well in sales. Whereas my focus has been torn back to client work and I’m about to take off around the world
BioThemes was always an experiment with a single beta theme – in the end we realised we couldn’t keep up with the competition. Others have the same ideas as us, but they have the resources to make those ideas come to fruition very quickly
Pellegrom is the developer behind the popular Nivo Slider. O’Nolan is a user interface designer who has contributed to the WordPress UI group (and made a snazzy UI Labs plugin that I’m fond of), and he detailed his plans to travel in a blog post last month.
What do you think of BioThemes’ short lifespan? Would you take the risk in starting up a theme shop with the other already established competition in the market?