On the fresh design, Alex said:
Akismet was the very first commercial service released by Automattic. 5 years later, Akismet.com was still running with exactly the same design it’s had since day 1.
That it still looked good was a testament to the strength of understated design. Still, we thought it was about time to freshen things up with a brand new design – and a new signup process to go with it.
The new design brings a fresh look to the home page (including the slick “spams zapped” counter shown below) and a new signup process.