8BIT has placed their photography theme, Pro Photo Theme, up for public auction on Flippa. The buy it now price is $35,000 and the bidding starts at $10,000. The auction will close in just under seven days. According to 8BIT’s John Saddington, the team has decided to sell Pro Photo to provide more bandwidth for themselves to support “big changes coming [their] way”.
In the listing the team disclosed their revenue to date, which is likely interesting to anyone who has dabbled in selling WordPress themes before. The theme launched in May and since then has brought in $11,000 in gross sales with a net profit at $8,600. The team estimates that the theme could gross over $20,000 per year. A number of other stats are available, along with more questions and answers about the theme itself, on Flippa.
Normally on this blog we talk about buying themes from an end user’s perspective, and not as a business looking to resell it. What do you think of 8BIT’s auction here, and do you think they’ll see any bites before the auction is up?