WPCandy Podcast 014: Cupcakes, tacos, and bacon edition


Darcy Clarke of WordPress theme shop Themify joined me for the WPCandy WordPress Podcast episode 14. This week we talked about last week’s future of WordPress themes post, the Max Foundry story, and the ideal pricing structure for WordPress themes.

I also mentioned the new WPCandy “Powered by Map“, where we keep track of locations all over the world that make this site possible.

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This week’s show hosts were:

Subscribe to the show on iTunes, or directly to the RSS feed. As always you can send any emails you would like to have included on the show to [email protected]. Download links are after the jump.

If you would like to download the podcast in MP3 format directly, you can do so here.

4 thoughts on “WPCandy Podcast 014: Cupcakes, tacos, and bacon edition

  1. Pingback: WPCandy Podcast 014 Now Available » WPCanada

  2. Hi Ryan & Darcy,

    Thanks for the podcast, some great discussions on marketplace dynamics (and I’m also looking forward to the release of that e-commerce plug-in).

    Regarding theme pricing, I’m probably on the upper end with $99, but it’s not something I’m really going to budge on, even for 2011. The main driver behind my sales is design, i.e. unique & textured work (similar to Nick), and I provide the PSD without hesitation. I validate the $99 through: 1) Put food on the table (…duh) – 2) It’s a One-time fee (as opposed to monthly billing, support is obviously included…. and 3) Work for (free) future Theme Updates.

    I personally believe it’s unfortunate that other marketplaces have engaged in “price dumping”, but obviously accept it as a challenge (evolve or die, right?). It feels very similar to how veteran photographers now compete with “digital” amateur photographers, or veteran logo designers compete with 99designs / Crowdspring. I think we’ll be seeing more of this in 2011 as you guys mentioned in your podcast, but still see plenty of room for quality themes pricing significantly higher. Take a look at another industry: In an age of “just in time” inventory management, optimization algorithms and bulk discounting; Micro-breweries still turn a buck despite charging upwards of $10-$12 for a 6-pack. In closing, whilst I agree that the average WordPress theme price will continue to drop, I still believe there’ll be plenty of room at the top for those that seek it.

    Thanks again for the great podcast!



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