7 thoughts on “How one WordPress theme made $370,000

  1. I was actually analyzing this theme just two weeks ago… I think it’s a combination of things… marketing is huge to sell the theme itself… but to get into the thousands of sales you really need well developed theme… meaning the backend needs to be absolutely solid… that’s what separates the winners and losers… and that’s how you make good money….

    Lastly believe it or not there is a HUGE opportunity there hence why I’m getting into the space… there is not enough collaboration between designers and developers and it’s very hard to find a greatly designed theme which functions up to potential of what WordPress can deliver.

  2. I’ve wondered whether the nature of ThemeForest really encourages the developers who sell themes there to create great themes, or just to learn how to market their themes more effectively.

    See also: how business works.

  3. I’ve bought this theme to a client of mine, and have been working on it lately, and Geez!!!! What a poor structured theme, it’s awful, I kinda hate the way these guys implement their ideas with WordPress, a lot of things is done in text widgets, it’s horrible, and they build like a thousand shortcodes.

    It’s easier to code the site from zero than to buy a theme like this and try to setup to what our client needs.

    • Yeah I saw that as well… on a lot of premium themes… I think there is definitely a balance that needs to be found between flexibility and complexity. I think a lot of those themes just have way to many layouts, short codes, most clients will never use 80% of those extras so it’s better to build a solid theme that functions as advertised.

      • …and let me tell you something, as an example of what we are talking about. A lot, and I really mean A LOT of theme authors doesnt know how to properly implement the slider functionality.

        Then I saw this plugin: Anything Slider from Chris Coyier (from css-tricks.com) and other guys, and THAT is a perfect implementation of a slider. It uses a custom post type for that, and then includes a menu on the admin called “slides”. It’s very very easy to manage, all my clients love this way of managing slides.

        Why can’t theme authors do a little extra research and implement features based on APIs already built in WordPress, instead of reinventing the wheel with confused options, and bunch of crap shortcodes?!?!

  4. Thanks very much for mentioning the post Ryan.

    The one thing that struck me most about this theme is that it does a good job of selling the idea of “total user control”.

    Another thing that came to mind was to what extent ThemeForest and other premium theme vendors have reduced the market for bespoke themes by pushing generic templates. Or is it the other way around? Are there now more opportunities than ever for custom WordPress designs?

    • You’re very welcome Will.

      I know I prefer more themes over more customization options, but then again I’m not the theme developer’s key market. Themes with lots of options and ways to customize them in the dashboard seem to be a primary draw for theme sales right now. I think these themes might get more difficult to work with over time, particularly when they include things that should be plugins, but only time and experience with various themes will help buyers realize that.

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