Michael Kimb Jones — or Kimb, as he prefers people call him — sat waiting for his time to stand up and speak. There he sat, on the ground floor of Surgeons Hall at the Royal College of Surgeons, running over the things he was about to talk about. His presentation was for WordCamp Edinburgh in 2012, the largest WordPress unconference event in the UK.
The slide sitting behind him on the projector, waiting for him to start, read “How I Made WonderThemes.” His pitch on the WordCamp Edinburgh wiki said that his presentation included the initial concept for WonderThemes, cost breakdowns, development struggles and how he sometimes felt like he was “punching [himself] in the face.”
Because this presentation wasn’t all positive. In it Kimb would tell his WonderThemes story, as well as the various elements that contributed to him closing his WordPress theme marketplace down and moving on.