
Photo courtesy of Dumitru BrinzanDumitru Brinzan, founder of Hermes Themes, rowing during a vacation in Romania.
$35, $75, $40, and $200. One of these doesn’t sound like the others.
Dumitru Brinzan, who has a long history in WordPress themes at WPZOOM, has started a new theme project called Hermes Themes. The shop offers strictly hotel themes, in contrast to WPZOOM’s more varied selection.
Interestingly, Brinzan is pricing his hotel themes at $200, well above the average cost of themes at the moment. It’s a bold decision, and not one that you see many theme shops making at the moment. I sat down with him to talk a bit about what motivated him to start Hermes Themes, and in particular to price his themes that high.
The pricing is very deliberate on Brinzan’s part. “To be honest, I thought about pricing for a very long time,” he told WPCandy. “I considered making it cheaper, or even more expensive.” His decision to sell themes for $200 wasn’t a simple one, and took his entire history selling WordPress themes into account.