Review: Feel the effects of Launch Effect theme (plus video)


Are you ready for the Launch Effect?

Anyone in the field marketing will know half the battle with launching a new website is creating a buzz about it. “Coming soon” pages are well and good, but what about a truly viral WordPress theme?

In steps Launch Effect, a WordPress theme by the guys over at Barrell a NYC based creative digital agency. In Launch Effect they have created a WordPress theme specifically for that purpose. It’s their answer to the question: “how do I attract my potential audience and get them to spread the word, all before launching a site?”

Launch Effect review gallery

Continue reading

WooCommerce Review: A new e-commerce plugin to watch


I have used a range of platforms during my last five years in the e-commerce industry. From initial setup and product selection to writing product specs and content for the web, I’ve nearly done it all. And in my time I’ve always been a big believer in using e-commerce platforms for e-commerce and blogging platforms for blogging.

Of course WordPress is an incredibly powerful platform in its own right, with even more on the way with WordPress 3.3 on the horizon. E-commerce is still a growing field within the WordPress community, though, and the question remains: is WordPress really a smart way to manage online shops?

WooThemes think it is, and earlier this week officially released WooCommerce, their free e-commerce plugin for WordPress. WooCommerce is a fork of Jigoshop, which has caused a bit of controversy in the community.

Irrespective of that issue, right now let’s just focus on what WooCommerce has to offer.

Continue reading