This might be a little bit of inside baseball, but I found it interesting. AddThis, the social stat tracking service that I’ve used on WPCandy for a little while now, sent out info graphics to publishers today that show just how visitors shared content in 2011. I received my info graphic just a few minutes ago, courtesy of Aaron Jorbin.
I’ve not been using AddThis for very long on WPCandy, which explains why the stats for 2011 aren’t exactly impressive. Still, there are some things worth noticing.
I’m not really surprised that Twitter is the top method of sharing, since the WordPress community is present on Twitter in a big way. I’m not sure what to think about the most sharing happening on Tuesday, although it would be interesting to see how the days stacked up in comparison to one another as well.
Regarding AddThis in general, I’m glad that I’m able to track these social statistics in some form. That said, and don’t take this as a criticism of AddThis, I’m not quite sure what to make of the data it gives me yet. For me, statistics are only truly useful if I can analyze the information and turn it into actionable steps to improve the website. Right now I’m just not sure how to use the stats that AddThis gives me in the way.
That said, I think AddThis is nifty and is worth checking out, even if only to get yourself one of these sweet info graphics.