Introducing the WPCandy iPhone app, and our reverse-launch deal

32 Comments

Today’s a big day for us. After much planning and work, I’m proud to introduce you to our iPhone app, WPCandy WordPress News, available in the App Store right now.

Now you can, if you wish, take WPCandy with you in your pocket (and who doesn’t love candy on the go?). The app will bring you a bite-sized WPCandy, with tabs for all of our top-level content, with options to reorganize based on your preferences.

The new app brings you the latest posts, our most popular content, WPCandy interview, theme and plugin reviews, tutorials, and our editorial and feature posts.

It’s available right now as part of our reverse launch deal for $5.99.

Handy mobile version of the site

Reading webpages on iPhones and iPods is doable, but hardly ideal. Instead of squinting and pinch-zooming, our app serves up exactly what you’re after (the posts!) nice and big. And in your pocket.


Organized to give you what you care about

Only the most important categories on our site are served up, using tabs to help you find what you’re looking for.


Customizable, tabbed app

Don’t let our app boss you around. Tap “customize” and choose the tabs that you want to show up in the front. It’s your app, after all.


About our reverse launch deal

Typically, when something new launches there is a special deal for early adopters. Usually the new thing is cheaper in the first few days. We like that idea, so we’re doing it.

But we’re doing it in reverse.

Our new app is regularly available for $0.99 in the App Store. For the next two weeks, though, the app will be listed for $5.99 in the App Store.

I’ll say that again: for the next two weeks our app will cost $5.99. At the end of the two weeks it will drop back to its normal price at $0.99.

Why would we do this? We want to give you, the awesome WPCandy readers and community members, the chance to support what we’re doing here. We run an ad-free site, with regular, high quality content containing zero affiliate links. We publish things that are of community interest (tutorials, comprehensive WordPress news, editorials) and we do it every single day. Many have called us crazy for not allowing advertising. They say we can’t make any money without ads. They say a community-driven site just doesn’t work.

We want to prove them wrong.

To show support, to help fund this project, and to make it possible to do even bigger, awesome-er stuff, buy our app for $5.99 in the next two weeks.

Now, for everyone else: if the cost bothers you, please wait and grab it for $0.99. We will still love you the same. The app will still be equally minty in two weeks’ time.

Feedback welcome

Often releasing something marks the beginning of something, and not the end of anything. We’re in this for the long haul, and we have really big plans for this app beyond version 1.0. We’re open to any ideas and your feedback in general!

Be sure to check out the WPCandy iPhone app in the App Store, and let us know what you think!

32 thoughts on “Introducing the WPCandy iPhone app, and our reverse-launch deal

  1. I have been waiting for something like this ever since my RSS feed began getting dominated by awesome WordPress content. Reverse launch? Yeah, awesome idea for people who genuinely value the content created here.

  2. Great job guys – ingenius idea of the “reverse launch”
    Just heard you on the WP Podcast and really excited to see how far you’ve gone in such a short time since you took the site over.

    • Hey James — yeah the podcast was a last minute thing, but I think it turned out pretty well. Always fun to chat with Joost!

      Thanks re: the “reverse launch” deal. We like the idea because it gives those who support us a way to show it. And it’s a fun experiment, to see whether the community will be responsive to something like this.

      Hope we keep exciting you!

  3. nice work ;) how long did it take to develop, hard to find a good obj c coder these days ;)

    will buy it when i login to itunes..

    just bought the woothemes tumblr app recently too

  4. Congrats with this new launch. Just bought the app, it looks great, it’s elegant and functional, just what we need! And this “reverse launch” concept….how a great idea! Hope you guys get a lot support with it.
    Cheers.

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  6. Very cool, nice to see WP Candy diving into new avenues. I’m unfortunately based in South Africa, so I’ll need to do some hacking to get a copy, I’m sure I’ll be able to make a plan!

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  8. Hi,

    I was just checking out your iPhone app in the App Store. Congrats, looks pretty good.

    Happy with your sales so far?

    I’ve been working with some app developers the last few months, and I’ve learned that there’s two aspects that you need to focus on to be really successful selling apps in iTunes. I’d be happy to share what I’ve learned if you’re interested. Just let me know and I’ll send you a quick overview.

    Best of luck,
    Ed Turner

  9. Just bought it. I’m happy to show the love. What you guys put out is awesome and contributes to my financial well-being. Everything you do is first class and top quality.

    Thanks so much for what you give to the community.

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