Today’s a big day for us. After much planning and work, I’m proud to introduce you to our iPhone app, WPCandy WordPress News, available in the App Store right now.

Now you can, if you wish, take WPCandy with you in your pocket (and who doesn’t love candy on the go?). The app will bring you a bite-sized WPCandy, with tabs for all of our top-level content, with options to reorganize based on your preferences.

The new app brings you the latest posts, our most popular content, WPCandy interview, theme and plugin reviews, tutorials, and our editorial and feature posts.

It’s available right now as part of our reverse launch deal for $5.99.

Handy mobile version of the site

Reading webpages on iPhones and iPods is doable, but hardly ideal. Instead of squinting and pinch-zooming, our app serves up exactly what you’re after (the posts!) nice and big. And in your pocket.


Organized to give you what you care about

Only the most important categories on our site are served up, using tabs to help you find what you’re looking for.


Customizable, tabbed app

Don’t let our app boss you around. Tap “customize” and choose the tabs that you want to show up in the front. It’s your app, after all.


About our reverse launch deal

Typically, when something new launches there is a special deal for early adopters. Usually the new thing is cheaper in the first few days. We like that idea, so we’re doing it.

But we’re doing it in reverse.

Our new app is regularly available for $0.99 in the App Store. For the next two weeks, though, the app will be listed for $5.99 in the App Store.

I’ll say that again: for the next two weeks our app will cost $5.99. At the end of the two weeks it will drop back to its normal price at $0.99.

Why would we do this? We want to give you, the awesome WPCandy readers and community members, the chance to support what we’re doing here. We run an ad-free site, with regular, high quality content containing zero affiliate links. We publish things that are of community interest (tutorials, comprehensive WordPress news, editorials) and we do it every single day. Many have called us crazy for not allowing advertising. They say we can’t make any money without ads. They say a community-driven site just doesn’t work.

We want to prove them wrong.

To show support, to help fund this project, and to make it possible to do even bigger, awesome-er stuff, buy our app for $5.99 in the next two weeks.

Now, for everyone else: if the cost bothers you, please wait and grab it for $0.99. We will still love you the same. The app will still be equally minty in two weeks’ time.

Feedback welcome

Often releasing something marks the beginning of something, and not the end of anything. We’re in this for the long haul, and we have really big plans for this app beyond version 1.0. We’re open to any ideas and your feedback in general!

Be sure to check out the WPCandy iPhone app in the App Store, and let us know what you think!

Post Revisions:

Avatar of Ryan Imel
About the author:
Ryan is a web developer and entrepreneur living in the US Midwest.You can follow him on Twitter @ryanimel.

32 Responses to Introducing the WPCandy iPhone app, and our reverse-launch deal

  1. I have been waiting for something like this ever since my RSS feed began getting dominated by awesome WordPress content. Reverse launch? Yeah, awesome idea for people who genuinely value the content created here.

  2. Congrats guys, just got it.

    Being that I think you guys were the first to put up a WordPress News app, I had to show some love!

    Cheers and good luck :D

    1. Avatar of Ryan Imel
      Ryan Imel says:

      Thanks Dre! It is exciting to see our app show up in a short list in iTunes when searching “WordPress”.

      Thanks for the love!

  3. Great job guys – ingenius idea of the “reverse launch”
    Just heard you on the WP Podcast and really excited to see how far you’ve gone in such a short time since you took the site over.

    1. Avatar of Ryan Imel
      Ryan Imel says:

      Hey James — yeah the podcast was a last minute thing, but I think it turned out pretty well. Always fun to chat with Joost!

      Thanks re: the “reverse launch” deal. We like the idea because it gives those who support us a way to show it. And it’s a fun experiment, to see whether the community will be responsive to something like this.

      Hope we keep exciting you!

  4. Phil says:

    Very cool. Just curious, who developed your app?

    1. Avatar of Ryan Imel
      Ryan Imel says:

      Thanks! We did, actually :)

      1. Phil says:

        Now that’s too cool. You’ll have to post a tutorial now on how to create an iPhone app. :-D

        1. Aaron says:

          Awesome app. Ryan, you are my hero. Greatest WordPress mind ever

          1. Avatar of Ryan Imel
            Ryan Imel says:

            Aaron, you’re silly.

  5. chris says:

    nice work ;) how long did it take to develop, hard to find a good obj c coder these days ;)

    will buy it when i login to itunes..

    just bought the woothemes tumblr app recently too

  6. slhomme says:

    Congrats with this new launch. Just bought the app, it looks great, it’s elegant and functional, just what we need! And this “reverse launch” concept….how a great idea! Hope you guys get a lot support with it.
    Cheers.

  7. Ignacio says:

    Love your policy and your idea. You can count on me for the ones who bought it now at $5.99. Good work guys!

    1. Avatar of Ryan Imel
      Ryan Imel says:

      Thanks so much Ignacio! It’s through community support like yours that, we believe, WPCandy will truly shine.

  8. [...] Introducing WPCandy iPhone app, & reverse-launch deal WPCandy [...]

  9. Chris M says:

    Very cool, nice to see WP Candy diving into new avenues. I’m unfortunately based in South Africa, so I’ll need to do some hacking to get a copy, I’m sure I’ll be able to make a plan!

    1. Avatar of Ryan Imel
      Ryan Imel says:

      Thanks Chris! Hopefully you can nab a copy somehow :)

  10. [...] example of how people can contribute back to WPCandy is to buy the WPCandy iPhone app and get your Candy on the go. The team is selling it with a reverse launch concept: it costs $5.99 [...]

  11. awesome idea for people who genuinely value the content created here.

  12. Congrats and welcome to the WordPress app world:)

  13. Jordan says:

    Looking forward to an Android app being done. :)

  14. Ed Turner says:

    Hi,

    I was just checking out your iPhone app in the App Store. Congrats, looks pretty good.

    Happy with your sales so far?

    I’ve been working with some app developers the last few months, and I’ve learned that there’s two aspects that you need to focus on to be really successful selling apps in iTunes. I’d be happy to share what I’ve learned if you’re interested. Just let me know and I’ll send you a quick overview.

    Best of luck,
    Ed Turner

    1. Avatar of Ryan Imel
      Ryan Imel says:

      Still too early to say on sales — barely up for 24 hours :)

      Please send advice over, of course! You can email me directly at ryan@wpcandy.com

  15. Just bought it. I’m happy to show the love. What you guys put out is awesome and contributes to my financial well-being. Everything you do is first class and top quality.

    Thanks so much for what you give to the community.

    1. Avatar of Ryan Imel
      Ryan Imel says:

      Thanks for the support Jamie! I’m glad WPCandy is useful to you.

  16. [...] podcast yesterday, where WPCandy’s own Ryan Imel was the featured guest promoting the new WPCandy iPhone app, that Joost had completed a redesign of Yoast.com.  I believe he actually launched the new design [...]

  17. [...] We launched the WPCandy iPhone app. [...]

  18. [...] the prolific WordPress blog, has just released a new iPhone app for easy mobile access to their content. The interesting part isn’t the app so much as their [...]

  19. Linda says:

    Would love to see an Android version as well!

    1. Avatar of Ryan Imel
      Ryan Imel says:

      I want to see one too! We’ll get there ;)

  20. I’ve just purchased the app and I’m extremely glad to have done so. I’ll gladly support such an amazing resource of WordPress news and information. Keep up the fantastic work!

  21. [...] Grab the WPCandy iPhone App and keep WPCandy in your
    pocket! [...]

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