Today I’m excited to introduce Pressed Ads, our new invite-only WordPress ad network. Pressed Ads is taking inspiration from industry leaders like the Deck Network, Carbon Ads, and others and combining it with the unique qualities of the WordPress community.
Pressed Ads will see its introduction on WPCandy to begin with, but will expand in the future to other influential WordPress blogs. It’s my personal hope that Pressed Ads will provide a clean, elegant ad solution for readers as well as for WordPress businesses.
So in short, Pressed Ads have beed added to WPCandy’s sidebar, and you can find out a bit more at PressedAds.com. If you’d like to learn more about Pressed Ads, read on.
From “powered” to pressed
WPCandy has had a fairly unique way of making money. In January we launched the Powered By system, and since then that his been the only way for the WordPress community to support the site. Individuals could power a post, businesses could power a week or a month, and everyone would receive credit for doing so.
The system has worked out extremely well. I’ve been working full time on WPCandy since the beginning of 2011, which is just awesome. Expanding the site into a larger team is certainly a possibility in the future as well.
In the interest of growth, and in evolving our current system, going forward the Powered By system is going in two different directions. The first is for readers, for individuals who want to support WPCandy. The second is for WordPress businesses who want to support the site, which is what we’re talking about today in Pressed Ads.
The update on the reader’s end will come soon. It’s on the way, and I’ll have more on that in the coming weeks.
For WordPress businesses, I think we have something pretty cool. The top support level, our “Truck of mints” that would grant a business a month of recognition in our sidebar, is becoming Pressed Ads. Pressed Ads is an invite-only ad network for WordPress businesses, to be displayed on the best, most influential WordPress publications. In this way we’re able to allow more businesses to support WPCandy and, in time, expand that support to other WordPress bloggers.
How Pressed Ads works
Many of you know this: I hate advertising more than most do. Because of that I’ve worked hard on Pressed Ads to keep it as respectable and friendly as possible.
Only those invited will have the chance to advertise on the network. Network members must have used, and would recommend, a business in order for them to be invited.
Our ads will be the only ones to display on a page, keeping things clean and reader-friendly. Oh, and none of that animation stuff. One relevant, attractive ad for each page load.
If you’d like to request an invitation as an advertiser, or as a publication that would like to display Pressed Ads, you can find information on PressedAds.com.
More to come
As I said, this is just one half of an announcement. There is more to announce regarding the future of the Powered By system, but I can promise you it will be pretty cool. One big announcement is enough for a single day, right?
I would also like to welcome the first four advertisers to Pressed Ads: GetShopped, rocketgenius, Site5 and Startbox. I’ve had the pleasure of personally meeting many of the people behind these businesses, and am proud to have them supporting the site this way.
If you have any questions about this launch, or really anything else, feel free to drop them in the comments. And as usual: thanks for supporting our little WordPress blog!